Portfolio - Social Media Posts

With the current oversaturation of social media content, it’s hard to keep people’s attention and incite engagement in a meaningful way. As part of my Advertising and Social Media coursework at the University of Florida (UF), the goal was to create appropriately branded and engaging social media posts, while promoting a service or event.

 

The collection of social media mockups for Big Brothers Big Sisters of Tampa Bay, University of Florida and Chewy includes posts and ads suitable for Facebook, Instagram, and Twitter. Also included in the collection are some actual posts highlighting the Pinellas Clerk’s Valentine’s Day Group Wedding event. Overall, I ensured the posts had the appropriate voice and tone to fit the organizations and encouraged the audience to share and comment to further promote a sense of community.